Prioritising product development strategies based on supply chain flexibility using multiple attribute decision making: The case of Esfahan Steel Company

Abstract

The aim of this paper is to determine the priorities of product development strategies with respect to its supply chain flexibility in Esfahan Steel Co. For this purpose, attributes of supply chain flexibility have been extracted from literature and investigated in Esfahan Steel Co. Their weights have been calculated using multiple attribute decision making (MADM) techniques. Finally, product development strategies have been prioritised. According to the findings, the four priorities included the production of special rolled products, the production of special alloy steel ingots, the production of wide flange beam (size 24–30) and the production of rails strategies, respectively. Copyright © 2018 Inderscience Enterprises Ltd.