Prioritizing the CSFs of frugal innovation based on its determinants: an integrative approach of ISM-Kano-QFD

Abstract

Purpose This study aims to propose an integrative approach for prioritizing the critical success factors (CSFs) of frugal innovation (FI) based on its determinants. Design/methodology/approach The study integrates interpretive structural modeling (ISM), the Kano model and quality function deployment (QFD), applying the proposed model in a power company where 40 experts and employees contributed to data collection. Findings The analysis using the Kano Model identified four prioritized FI determinants. By considering these determinants and employing ISM and QFD techniques, the CSFs were prioritized. The results from the data analysis based on ISM and QFD techniques revealed three prioritized CSFs. Practical implications Based on the findings, the selected power company should concentrate on the level one CSFs of FI, which include environmental sustainability, social sustainability and logistics, to facilitate the implementation of FI considering the prioritized determinants of laws, appropriate structure, management support and organizational capabilities. Originality/value This is the first case of prioritizing the CSFs of FI based on its determinants. Furthermore, the proposed integrative approach of ISM-Kano-QFD sets this paper apart from existing literature. © 2025 Emerald Publishing Limited