Self-Perceived Communication Competence in Iranian Culture

Abstract

Understanding of how different cultures value intercultural communication and communication competence is of considerable importance (Dilbeck, McCroskey, Richmond, & McCroskey, 2009). This research aims to investigate Iranian culture values related to self-perceived communication competence, which is reported to be a strong predictor of willingness to communicate (McCroskey & Richmond, 1990). The Self-Perceived Communication Competence (SPCC) instrument was used to measure the communication competence self-perceptions of more than 700 Iranian university students regarding various contexts and with various receivers. Results indicate that participants feel more competent communicating in dyads and group context and with friend and acquaintance receivers, while less competent when talking with strangers or in public and meetings. © 2012 Copyright Eastern Communication Association.