The pathology of Pars Tableau Company using business excellence diamond model

Abstract

The changes in the global economy and efforts undertaken by World Trade Organization (WTO) for globalization of economic and increasing competition have brought various countries, including developed and developing to the belief that in order to presence and survival in the regional and global markets even domestic ones, they must enhance the competitiveness capability of their industries and organizations. Organizational excellence models or business excellence are used as powerful tools for assessing the deployment of systems in different organizations. The Business excellence diamond model as a prescriptive model provides development and promotion in all aspects of an organization based on a systematic approach by assessing the level of excellence and organizational injuries and providing therapeutic strategies. Given the advantages of the excellence diamond model, it is used as a model to examine the barriers and problems of Pars Tableau Company to achieve the organizational excellence. To achieve the company's situation, the standard questionnaire of excellence diamond model was used. The results of the analysis showed that the priority criteria for action are: leadership, information management, staff and service strategy, respectively. Finally, 13 organizational injuries were identified in the company. Ultimately, some suggestions have been proposed to resolve the injuries. Some of them are: creating an open space for employees to express their ideas, IT and automation development, modification and redesign of the organizational structure, marketing research troubleshooting and etc. © IDOSI Publications, 2013.