Applications of data mining in oorganizational behavior

Abstract

Data mining has already been successfully applied in many domains. Research has shown that data mining techniques have the most applications in the field of marketing (e.g., Chang and Wand 2006; Lu et al. 2012; Sahi et al. 2012). In addition, many studies have been conducted in accounting and financial management (e.g., Lam 2003; Laitinen 2005; Gregoriou and Pascalau 2012); human resource management activities (see the literature review performed by Strohmeier and Piazza 2013); operations research (Meisel and Mattfeld 2010; Corne et al. 2012); industrial management (Braha 2001; Ni et al. 2007); and so on. However, one domain in which data mining has rarely been applied is organizational behavior. Organizational behavior is a field of study that investigates the impact that individuals, groups, and structure have on behavior within an organization, for the purpose of applying such knowledge toward improving an organization’s effectiveness (Robbins and Judge 2012). © 2015 by Taylor & Francis Group, LLC.