Factors affecting ethical marketing and its impact on the marketing of pharmaceutical companies

Abstract

Background: Main aim of descriptive and survey was investigating effective factors effect on marketing performance. Theoretical issue of this research was library. Statistical research included pharmaceutical companies (first statistical sample) and Isfahan city pharmacies as customers of the company. We used Proportional to size of stratified sampling for the first sample and we used simple random sampling for the second sample. We measured validity of questionnaire throughout content validity and measure reliability throughout alpha cronbach. Results of research indicated that individual, institutional, public and specific environment factors were effective on ethical marketing and there was significant relationship among the factors. © 2014 AENSI Publisher All rights reserved.