Distribution channels strategies for attraction of foreign tourists
Abstract
Tourism has many social, cultural and environmental effects which affects domestic people, so has produced many concerns. It is anticipated that tourist will travel too much in the next 20 years because of tourism's economical and social effects. Tourism play an important role in world economy and it is expected that it get more importance in the next years. Tourism affects occupation rate, payment balance and economical stability of many countries. This industry is an application one, so that is a potential to improve occupation situation, especially for low-skilled jobs. In Tajikistan, unemployment rate is focused in this area. In addition, tourism jobs are more dispersed than the other economical divisions, so they are parallel to decentralization policy of Tajikistan. According to the experts, one of the reasons for unsuccessfulness of Tajikistan in tourism is low notice to modern tourism market. A sample of 80 active persons in tourism industry in Tajikistan for four years (2007-2010) was selected. Binomial test, Freedman variance analysis test and correlation test were used to test assumptions. The results show that Suitable distribution channels strategies affect attraction of foreign tourists. © IDOSI Publications, 2013.