Mobile Customer Relationship Management and Mobile Security

Abstract

The purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a conceptualization of mCRM delineating its unique characteristics because of Among the variety of mobile services, considerable attention has been devoted to mobile marketing and in particular to mobile customer relationship management services. Second, the authors discusses the security risks in mobile computing in different level(user, mobile device, wireless net-work,…) and finally we focus on enterprise mobile security and it’s subgroups with a series of suggestion and solution for improve mobile computing security. © Springer-Verlag Berlin Heidelberg 2008.