Articles
International Journal of Services and Operations Management (17442370)50(1)pp. 99-122
This paper aims to investigate the impact of e-insurance on profitability, with the mediating role of agility and competitive advantage in the insurance industry, which has rarely been investigated in the previous literature. The study sample was 320 managers and experts of insurance companies in Iran. Structural equation modelling with the partial least square approach (SEM-PLS) was adopted for analysing the data. The results indicate that e-insurance has a positive and significant effect on profitability through agility and competitive advantage. Moreover, a positive and significant relationship between agility and competitive advantage was confirmed. This study provides insurance practitioners and managers with new insights to implementing e-insurance to gain agility, competitive advantage, and profitability. Copyright © 2025 Inderscience Enterprises Ltd.
International Journal Of Information Science And Management (20088310)22(4)pp. 267-286
Despite the importance of Marketing Intelligence (MI) and the Internet of Things (IoT), Customer Relationship Management (CRM), and Customer Experience Management (CEM) in the competitive context, more research on the integration of these concepts for sustained competitive advantage is necessary. Thus, Snow Company must effectively utilize these concepts to establish a sustained competitive advantage. Therefore, this study investigates the impact of IoT, CRM, CEM, and MI on attaining sustained competitive advantage. By employing a structural equation model and Smart-PLS software, we analyzed data collected from 186 managers and employees of Snowa Company. Our findings indicate that integrating IoT, CRM, and CEM concepts into marketing intelligence is the most beneficial strategic approach for achieving sustained competitive advantage for Snowa Company. Through this integration, company managers can enhance their marketing and innovation capabilities, strengthen strategic solutions, and achieve sustained competitive advantage. © (2024), (Regional Inform. Center for Sci. and Technol.). All rights reserved.
