Majid Mohammad Shafiee, Ph.D. is an Associate Professor in the Department of Management at the University of Isfahan, renowned for his significant contributions to the field of business and marketing. Having earned a MSc. in Business Management from the University of Isfahan, Dr. M. Shafiee completed his postgraduate studies in Marketing Management at the same institution. With a passion for teaching and conducting research, he joined the University of Isfahan as a faculty member after completing his PhD. He actively began teaching various courses, such as business and marketing. His research interests include marketing, competition, tourism, and brand management and he has mainly published papers in these subjects.
Brand
Sales
Tourism
Competition
Marketing
SCM
Modeling
CRM
Advertising
Business
Consumer Behavior
Marketing
Tourism
Business
Articles
Publication Date: 2025
International Journal of Services and Operations Management (17442370)50(1)pp. 99-122
This paper aims to investigate the impact of e-insurance on profitability, with the mediating role of agility and competitive advantage in the insurance industry, which has rarely been investigated in the previous literature. The study sample was 320 managers and experts of insurance companies in Iran. Structural equation modelling with the partial least square approach (SEM-PLS) was adopted for analysing the data. The results indicate that e-insurance has a positive and significant effect on profitability through agility and competitive advantage. Moreover, a positive and significant relationship between agility and competitive advantage was confirmed. This study provides insurance practitioners and managers with new insights to implementing e-insurance to gain agility, competitive advantage, and profitability. Copyright © 2025 Inderscience Enterprises Ltd.
Publication Date: 2025
Journal of Intellectual Capital (1469-1930)pp. 1-20
Purpose – This study aims to investigate the role of Employee-Customer Exchange (ECE) in enhancing Employee Service Quality (ESQ) through Human Capital (HC) and Psychological Capital (PC) as mediators. Design/methodology/approach – The statistical population was the employees and physicians who work in international patient departments (IPDs) in Iran. The sampling method was simple random. Data were collected via a questionnaire. We collected 366 IPD employees’ opinions. The structural equation modeling method via SEM-PLS software has been adopted to analyze the research model. Findings – The results indicate that employee-customer exchange positively affects ESQ via PC aspects (resilience, hope, self-efficacy and optimism) and HC. PC and HC positively influence ESQ. Originality/value – The results provide a novel understanding of the mechanisms of interaction between employees and tourists via PC and HC in IPDs that have not been addressed in the existing literature. By examining these relationships, this research provides valuable insights for researchers and managers for optimizing ESQ and enhancing the competitive advantage in medical tourism. © 2025 Emerald Publishing Limited
Publication Date: 2024
International Journal of Quality and Service Sciences (1756669X)16(2)pp. 145-166
Purpose: This paper aims to investigate the effect of gamified e-service quality (GE-SQ) on customer value co-creation, relationship quality and purchase intention in e-retailing. Design/methodology/approach: A questionnaire was used to collect data from a sample of 549 e-retailing customers who participated in a gamified online service process. A structural equation modeling approach was adopted to analyze the model. Findings: The empirical evidence confirmed that GE-SQ encouraged customer value co-creation behavior and relationship quality. Customer value co-creation and relationship quality led to higher purchase intention. Also, value co-creation and relationship quality partially mediated the relationship between GE-SQ and purchase intention. Originality/value: The findings increase our knowledge of GE-SQ and its behavioral consequences. Moreover, the study proposes and validates a theoretical framework based on GE-SQ, value co-creation and customer relationship quality. This study provides insight into using gamification as a practical tool in the e-retailing industry. © 2024, Emerald Publishing Limited.
Publication Date: 2024
Interdisciplinary Journal Of Management Studies (29810795)17(2)pp. 425-440
Acculturation is a multidimensional concept and often means paying attention to different cultures. Since in acculturation, one seeks alternative attributes and values, this can affect the consumption of goods by the consumer. Considering the role of consumption of domestic goods on the economic growth and development of the country, it is important to identify the dimensions and components of consumer acculturation and research in this field. Therefore, this study seeks to identify the dimensions and components of consumer acculturation in the consumption of domestic goods and to develop a scale in this regard. The present study has been done by the mixed method. The statistical population of the research in the qualitative stage included experts in the Iranian clothing industry, which due to theoretical saturation, a sample of 20 people was selected by judgment. In the quantitative stage, the statistical population consisted of clothing consumers in Iran, of which 310 were selected by cluster sampling. After interviewing the experts, the thematic analysis method was used to identify the main components. Then, using quantitative methods such as exploratory and confirmatory factor analysis, the identified components were classified in the form of dimensions and were verified. In the end, the scale of consumer acculturation in the consumption of domestic goods, including the main dimensions and components was proposed. The main contribution of this paper is developing and validating a multidimensional scale for consumer acculturation in the clothing sector, which has been overlooked in previous research. © Morteza Maddah, Majid Mohammad Shafiee.
Publication Date: 2024
Competitiveness Review (20513143)34(2)pp. 245-276
Purpose: This study aims to identify the main factors affecting export competitiveness and its barriers, focusing on the minerals industry so that a scale is achieved for measuring export competitiveness in this industry. Design/methodology/approach: The research was conducted with a mixed method approach in the minerals industry. Among the active companies involved in this industry, 34 export companies and export management companies were selected and evaluated. In the qualitative phase, 18 experts and managers of the industry were interviewed to identify the factors affecting the export competitiveness of these companies and the barriers ahead of them. In the quantitative phase, a questionnaire was distributed among 412 managers and experts in this industry to categorize the identified factors and to measure the relationships among them. For data analysis in the qualitative phase, theme analysis was used. For the quantitative phase, factor analysis and structural equation modeling were adopted. Findings: In addition to identifying the main components affecting the competitiveness of companies in exporting minerals as well as the main barriers ahead of them, the findings of the current research categorized these components using factor analysis. These components were categorized into factors, such as manufacturing factors, demand conditions, related and supporting industries, structural factors, competitive strategy and governmental supports. Afterward, their impacts on export competitiveness were measured and supported. Originality/value: Although some studies have been conducted to examine the competitiveness in different industries, no research has been found that has examined and identified the main factors affecting export competitiveness and their impacts in the minerals industry with a mixed quantitative and qualitative approach. The findings of this research may help managers and policymakers, at the industrial and national levels, to reach a scale for assessing the export companies involved in this industry by identifying the most essential factors of export competitiveness of minerals. Furthermore, the findings of this research can act as a model for future researchers to develop a scale for export competitiveness in other industries. © 2022, Emerald Publishing Limited.
