Ali Sharifi, Ph.D. ,

Our brain receives only the information that is interested in and able to see and hear. On the other hand, only a portion of the input information is incorporated into our knowledge structure. Behavior is the result of learning, meaning that learning causes a change in behavior. Information behavior refers to the activities that a person engages in to fulfill their information needs. This essay aims to provide an overview of the information circulation process in the human mind based on the theory of information processing. This will be achieved through a review of scientific texts and research conducted in this field. The current research utilized the review method based on theory of information processing. It involved categorizing, integrating, and evaluating previously published texts on this topic. Given the complexity of the information processing process, the study aimed to assess information behavior through the lens of information selectivity. A total of 28 Persian sources and 65 Latin sources (5 of which were translated) were utilized from the available information sources. These sources were ultimately divided into three main groups: 37 sources in the field of psychology and cognitive sciences, 42 sources in the field of information science and epistemology (information behavior), and 14 sources in other related fields. Findings of the research revealed a reduction process at all stages of information processing; i.e.: 1. data entry through the senses, 2. information selection and processing, 3. memory and information storage, and 4. information learning and behavior. Additionally, the investigations demonstrated the potential for conducting basic and applied research in order to enhance information storage and retrieval systems. Across the majority of the reviewed texts and research, the selective impact of information and its consequences on human behavior, particularly information behavior were evident. The research results indicate that focusing on the selective approach to information in users’ information behavior process is crucial for understanding user behavior and designing effective information retrieval systems. The successful operation of information systems in information retrieval, leading to improved relevance, should be guided by users’ information behavior and the factors influencing it. This should also serve as a means to enhance the positive aspects of their information behavior. Therefore, all behavioral aspects and influencing factors need to be identified and examined. A key consideration in information system design is creating diagrams that accommodate users’ limitations to enhance learning. One challenge with databases is presenting materials in a way that enhances production without overwhelming the user’s information processing system.

2025