Interdisciplinary Journal Of Management Studies (29810795)(1)pp. 73-96
Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combination of quantitative results of consistent and inconsistent studies in the past. Although various researches have been conducted, such contrast is also observed in the relation between marketing tactical capabilities and financial performance. Therefore, the purpose of this article was to propose and test a comprehensive model of the relation between marketing tactical capabilities and financial performance by critical reviewing of research literature on the basis of meta-analysis approach. The results show that marketing cross-functional capabilities and marketing dynamic capabilities are effective on organizational performance; however, no relation is observed between marketing specialized capabilities and organizational performance. Also, customer performance and market performance will have a positive effect on financial performance of the firm.
International Journal Of Information Science And Management (20088310)13(SpecialIssue)pp. 1-15
Enterprise resource planning (ERP) plays an important role in today's enterprise management and is beginning to be the backbone of organizations and started working on the next-phase in the enterprise system life-cycle, referred to as ERPII.Implementation of ERPII projects takes a considerable time and resources from the organization. Therefore, it is essential that critical success factors (CSFs) of ERPII implementation are identified and prioritized. According to what was said, the main purpose of this paper is: Identification and prioritization of csfs in the ERPII implementation in iran. According to this objective, the authors initially use a related topic of csfs in ERPII systems implementation, which aims at identifying and investigating factors that result in more successful ERPII systems implementation that generate higher levels of value for organizations. Then this factors will be prioritized by analytic hierarchy process (AHP).
International Journal Of Information Science And Management (20088310)11(SPL.ISS.)pp. 25-37
The aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. A pilot and a main study were conducted. The findings in this study support the model of customer-based brand equity in e-service. A pilot and a main study were conducted. This study used a sample of 130e-banking customers. From the interrelationships among the organization's presented brand, external brand communications, customer experience with organization, brand image, brand awareness and perceived quality emergebrand association and brand loyalty and ultimately, brand equity. Finally, Partial least squares (PLS) modeling offers diagnostic information about a conceptual framework forunderstanding of customer-based brand equityin e-services.
International Journal Of Information Science And Management (20088310)10(SPL.ISSUE)pp. 137-152
Mobile technology and mobile learning are considered as important and impressive factors in earning the organizational competencies and achieving competitive advantages and customer loyalty. The purpose of this study is to evaluate the role of mobile technology in customer loyalty. The Mellat bank mobile services are entering a new transition period. In response, the banking industrial is shifting its strategic focus away from attracting new customers, towards retaining existing customers through the promotion of customer loyalty. This paper investigates how mobile learning and the customer satisfaction influence customer loyalty. The adjustment effect of the mobile learning on customer satisfaction and customer loyalty is also analyzed. This study will also examine how mobile technology and mobile learning, affect both on improvement customer loyalty. The population of the study is Mellat bank. Results indicate that mobile learning support the customer satisfaction, and have a direct and positive effect on that. It also effects on improvement of mobile learning which allows us to reach the superior customer loyalty. Such mobile technology is due to the mobile learning. Actually, this article proposes an integrated model covering a variety of factors which influence mobile learners satisfaction, and show us how to track and evaluate customer' satisfaction and further strengthen the m-Learning system implementation.
International Journal Of Information Science And Management (20088310)10(SPL.ISSUE)pp. 25-37
This article proposes a revised technology acceptance model to measure customers 'acceptance of internet banking, in Iran. This study uses the technology acceptance model, theory of planned behavior and theory of perceived risk to build a comprehensive model. We designed a questionnaire and used it to survey a randomly selected sample of customers of internet banking, and In June 2010, a sample of 349 customers of national bank of Iran completed the questionnaire. We analyzed the data using structuralalequation modeling (SEM) to evaluate the strength of the hypothesized relationships, if any, among the constructs. The results provide support of the proposed model and confirm its robustness in predicting customers' intention to accept internet banking and imply that the perceived usefulness is the most important positive predictor and security risk is the most important negative predictor of the intention to use internet banking.
International Journal Of Information Science And Management (20088310)(SPL.ISSUE1)pp. 15-25
A successful E-CRM strategy and implementation should be able to demonstrate a shift in the number of interactions from higher cost channels to lower cost electronic channels. Combining this with the ability to demonstrate either sustained or improved relationship strength levels will provide a good overall indicator of the value of a company's E-CRM activities. Highly effective E-CRM comes when companies accurately allocate resources to those areas where they can have the highest impact. The technology acceptance model (TAM) is particularly useful for explaining and analyzing Information System-usage behavior and subsequently, the behavior is influenced by attitude and behavioral intention. Therefore, this study integrates TAM with an extension of innovation diffusion theory (IDT), IS innovation model, in a complimentary manner and, furthermore, empirically concludes some guidelines for practitioners to effectively assist in the diffusion of E-CRM in Clothing Industry. Based on 85 questionnaires collect from 15 clothing companies in Iran, the research finds that studies strongly support this hybrid technology acceptance approach Using the E-CRM Information System.
International Journal Of Information Science And Management (20088310)(SPL.ISSUE2)pp. 13-25
As mobile technologies are becoming more advanced and mobile devices are making a big impact on daily life, a new type of payment system named mobile payment (m-payment) has emerged, enabling users to pay from their wireless devices especially mobile phones. This paper analyzes currently available Wireless-payment systems and finds the stored-value card to be the best overall payment scheme for mobile banking. A good payment protocol should balance the requirements of security and convenience. WAP (Wireless Application Protocol) is one of the prevalent wireless technologies is being embraced by the banking sector. This leads us to suggest that multiple usages can be added to m-payment systems with higher security merit so that they can gain a critical customer base. This study is trying to compare the way of WAP , with other payment technologies and wants to show that by using Analytic Hierarchy Process(AHP) method in mobile banking can provide the goals of the users properly.
International Journal of Information Science and Management (20088310)7(2)pp. 57-65
Iran's Small and Medium Enterprises (SMEs) have been widely introduced in the market these days. In the emerging trend of electronic data interchange, Iran's political, economical and social issues have been diverted to a more aggressive approach to the world of e-commerce, that despite the shadowing issues of the past, Iran already internalized the promising craft of e-commerce through various IT adoption techniques and skills. In line with this, this study is aimed to the growing emergence on Iran's SMEs and how e-commerce contributes to the success of IT adoption. (Ajdari, 2007). This paper would further identify the ways and reasons how Iran thrived to its current status as a raising e-commerce country (Powers and Carvar, 1990) It's the main responsibility of governmental forces to enable organizational and national forces to gain dynamic control over resources and markets for a better e-Commerce take off (Moor & Benbasat, I996). Also, we will investigate fifty SMEs and surveys along with personal interviews will be conducted to locate findings, reasons, causes and effects in this regard. Study will focus on three main areas of SMEs including organizational, environmental and technological aspects. Results indicate the significant perceived value of government support in SMEs development in Iran (Dearing, 1990).
International Journal of Information Science and Management (20088310)7(1)pp. 91-105
This paper attempts to develop a method for readiness assessment of potential electronic commerce (e-commerce) success of Iran's insurance industry. This method can expand in other industries. Key factors impacting e-commerce are identified from Wells, D. and Thomann, j. (2006) researches. This model is a twodimension 3*4 matrix. Each dimension consists of variables that influence on insurance industries readiness. These variables on horizontal dimension are: People Readiness, IT Readiness, and Business Readiness and on vertical dimension are: Business Imperative, Executive Sponsorship, Development Method and Business Process Orientation. Each cells of this matrix evaluated by 5 questions. This research's data are collected via a 60-questions questionnaire-based survey from Iranian insurance companies. At the end of the research, the Iranian insurance companies were strongly recommended by us to invest on e-commerce and einsurance area.
International Journal of Information Science and Management (20088310)6(2)pp. 79-98
This study aims at providing an explanation of Electronic Human Resource Management (E-HRM) and introducing its activities and tools. Furthermore, we investigate the effect of various independent variables such as job satisfaction, professional commitment, organizational commitment... on the effectiveness of HRM as a dependent variable. For this purpose, by cluster sampling from Iranian HR managers, 110 of them were chosen to participate in this study. Then, research hypotheses were examined by deploying multiple linear regressions to the data gathered from specially designed questionnaire. Findings indicate that E-HRM tools are rarely used, however, according to the experts' judgment if they are used, they would have a positive effect on the HRM output in Iranian organization. Finally, a model for assessing the effectiveness of HRM was proposed.
