Journal of Modelling in Management (17465672)19(6)pp. 1989-2008
Purpose: This study aims to identify the factors influencing the creation of a toxic workplace and to examine how to improve a toxic workplace in the electronics industry. Design/methodology/approach: First, the factors that influence the creation of a toxic work environment were identified by reviewing the research literature. Then, the current status of each identified factor in Iran’s electronics industry was evaluated by developing a questionnaire. Based on the survey data, a relationship map between the factors influencing the toxic workplace was created using the fuzzy cognitive mapping technique. Finally, scenarios were designed to improve the toxic workplace. Findings: The results show that the “workplace bullying” factor is the factor with the highest centrality in relation to other factors. The results of the scenario design indicate the effectiveness of the “unrealistic expectations at work” factor as a scenario trigger. Originality/value: This study helps reduce the toxic workplace in the organization, which plays an important role in improving the employees’ work performance and the organization’s development. © 2024, Emerald Publishing Limited.
Frontiers in Psychology (16641078)15
The Analytic Hierarchy Process (AHP), Fuzzy Analytic Hierarchy Process (FAHP), and Analytic Network Process (ANP) methods are widely used for decision-making across various fields, and have shown success in numerous applications within human resource management (HRM). The purpose of this study is to present a systematic literature review on the applications of AHP, FAHP, and ANP in human resource management. The search process encompassed two main online databases, Scopus and Web of Science. This research covers a total of 180 application papers. To help readers extract quick and meaningful information, references are summarized in tabular format. The results showed that these methods have been applied in various domains of HRM such as performance management and appraisal, selecting human resources, talent attraction and retention, intellectual capital, workplace safety, reward management, e-HRM, green HRM, etc. To the best of our knowledge, no comprehensive research review has yet been conducted on the applications of AHP in HRM. Copyright © 2024 Salehzadeh and Ziaeian.
Journal of Islamic Accounting and Business Research (17590817)
Purpose: Because brand addiction is one of the most intense forms of consumer–brand relationships, this type of behavior has recently attracted the attention of researchers in the field of consumer behavior management. The purpose of this paper is to investigate the antecedents and consequences of brand addiction among Iranian consumers. Design/methodology/approach: This research used a cross-sectional study based on a questionnaire to collect data from a sample of 401 people in Iran. Structural equation modeling was used to test the hypotheses. Findings: This study found that brand love and brand involvement significantly influence brand addiction. Brand addiction was also positively associated with contingent self-esteem (CSE), compulsive shopping and resilience to negative information. Additionally, the results revealed a positive and significant effect of brand involvement on brand love and a similar positive and significant effect of CSE on compulsive shopping. Originality/value: By examining the antecedents and consequences of brand addiction in an Islamic country, this research offers valuable insights that can enrich the literature on brand addiction in consumer behavior and brand management. © 2024, Emerald Publishing Limited.
International Journal of Services, Economics and Management (17530822)15(1)pp. 1-18
Over recent years, special attention in the banking industry has been paid to customer loyalty, mainly because of the relationship between loyalty and profitability in an organisation. This study aimed to evaluate the factors affecting customer engagement and loyalty. In this study, a cross-sectional questionnaire-based research project was employed to collect data from a sample of 356 customers from randomly selected banks in Isfahan. The content validity of the questionnaires was confirmed by experts and its construct validity was approved by using factor analysis. Reliability of the questionnaires was confirmed based on Cronbach’s alpha method. Structural equation modelling was used to test the research hypotheses. According to the research findings, the rate of profit, brand, and service quality significantly affect the customer engagement. Furthermore, the rate of profit, brand, service quality and customer engagement have a significant impact on customer loyalty. Copyright © 2024 Inderscience Enterprises Ltd.
Purpose: In today’s competitive business landscape, organizations are increasingly recognizing the strategic advantage of implementing sustainable practices to gain a competitive edge. This study aims to investigate the effect of green artificial intelligence (AI) on achieving a green competitive advantage, examining the mediating roles of green organizational learning, green product innovation and green process innovation. Additionally, the research explores the moderating role of perceived green climate in the relationship between green AI and these mediating factors. Design/methodology/approach: This research examined companies in Isfahan, Iran, that have varying levels of artificial intelligence adoption within their business processes. The target population consisted of 148 senior managers from these companies. This study uses structural equation modeling to examine the proposed model. Findings: Green AI positively impacted green organizational learning and green process innovation but not green product innovation. In addition, the results showed that green organizational learning, green product innovation and green process innovation had positive effects on green competitive advantage. Finally, the results showed that the perceived green climate did not play a moderating role in the relationship between green AI and these mediating factors. Practical implications: Organizations should prioritize green AI initiatives, foster a culture of green learning and invest in green innovation to achieve sustainable growth and outpace competitors in the environmentally conscious marketplace. Originality/value: This study positions itself at the forefront of research on green AI and green competitive advantage. It offers a unique framework by examining the combined effects of green AI, green learning and both product and process innovation on achieving a sustainable competitive advantage. © 2024, Emerald Publishing Limited.
Management Decision (00251747)62(11)pp. 3731-3760
Purpose: Consistent with the metaphor of narcissists as “emotional vampires” who leave their victims emotionally drained and devoid of energy, this research suggests that certain factors, such as subjective norms, perceived behavioral control, and religious beliefs, can reduce the level of narcissistic behavior in organizations. Drawing from the theory of planned behavior (TPB) and self-regulation theory, the current study evaluates the moderating role of Islamic religiosity in the relationship between subjective norms and the intention to behave narcissistically. In addition, this study examines the moderating role of afterlife belief in the relationship between perceived behavioral control and the intention to behave narcissistically. Design/methodology/approach: The research hypotheses were tested using two-wave survey data collected from managers of 103 service organizations (Study 1) and 323 employees of four service organizations (Study 2). This research applies structural equation modeling (SEM) to examine the proposed model using SmartPLS 3 software. Findings: Islamic religiosity had a negative moderating role in the relationship between subjective norms and the intention to behave narcissistically (Study 1 and Study 2). In addition, subjective norms and perceived behavioral control had significant positive effects on the intention to engage in narcissistic behavior among managers (Study 1). However, perceived behavioral control had no significant effect on the intention to engage in narcissistic behavior among employees (Study 2). Originality/value: The current study not only tests the applicability of the TPB to narcissistic behaviors in Islamic organizations, but it also extends the classic TPB framework by including two moderating variables – Islamic religiosity and afterlife belief. © 2024, Emerald Publishing Limited.
Journal of Islamic Marketing (17590833)15(10)pp. 2614-2632
Purpose: The purpose of this study is to investigate the impact of brand hate, personality traits (jealousy and sadism) and corporate social irresponsibility (CSI) on schadenfreude and the effects of brand hate, CSI and schadenfreude on purchase intention for counterfeit luxury brands (CLBs). Design/methodology/approach: The statistical population of this study is consumers of luxury and CLB. Simple random sampling method was used, and data from 200 questionnaires were analyzed through structural equation modeling and SPSS 20 and AMOS 20 software. Findings: The results indicated that brand hate, personality traits (jealousy and sadism) and CSI have a direct positive effect on schadenfreude. In addition, brand hate, CSI and schadenfreude have a direct positive effect on purchase intention for CLB. Originality/value: TO the best of the authors’ knowledge, this research is among the first to evaluate the impact of brand hate, personality traits and CSI on schadenfreude and purchase intention. © 2024, Emerald Publishing Limited.
Journal of Organizational Effectiveness (20516614)
Purpose: Given the concept of loafing at work and its IT equivalent, cyberloafing, we propose the concept of BallotLoafing to metaphorically describe a similar phenomenon occurring during political elections. BallotLoafing describes how employees’ attention can become absorbed by discussions, debates or following news related to an election, shifting focus away from work tasks. This study aims to investigate the effects of attitude, subjective norm and perceived behavioral control on employees’ intention to engage in BallotLoafing behaviors through the lens of the theory of planned behavior. Additionally, the research explores the moderating role of political belief in the relationship between these variables. Design/methodology/approach: The statistical population of this research was the employees of public organizations in Isfahan, Iran. We conducted a two-wave lagged survey. The data were collected during the 2024 elections for the 12th convocation of the Islamic Parliament of Iran. This study used structural equation modeling to examine the proposed model. Findings: Employees’ attitude, subjective norm and perceived behavioral control positively impacted employees’ intention to engage in BallotLoafing. In addition, behavioral intention positively impacted actual BallotLoafing behaviors. Finally, the results showed that the political belief did not play a moderating role in the relationship between these variables. Practical implications: Managing or reducing BallotLoafing involves addressing the key factors that influence such behavior: attitudes, subjective norms and perceived behavioral control. Originality/value: This research introduces a novel concept: BallotLoafing, which captures employee distraction during elections. © 2024, Emerald Publishing Limited.
Journal of Islamic Marketing (17590833)14(1)pp. 250-272
Purpose: Green brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations. The purpose of this paper is to evaluate the effect of green brand image, trust and attitude on green brand love among Muslim consumers. Design/methodology/approach: In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 201 consumers of various automobile brands in Isfahan, Iran. Structural equation modeling is used to test the research hypotheses. Findings: The findings show that green brand image has a significant direct effect on green brand attitude, love and trust. In addition, the results indicate that green brand attitude and trust have a significant direct effect on green brand love. Practical implications: Considering the importance of the issue of automobility and environmental harm, this paper offers new insights to marketing managers of the automotive industry in Iran. Originality/value: This study is among the first to explore the effect of green brand image, trust and attitude on green brand love. © 2021, Emerald Publishing Limited.
Journal Of Information Technology Management (20085893)15(2)pp. 138-163
This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty. In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 300 customers of the Digikala Website in Isfahan, Iran. Structural equation modeling (SEM) is used to test the research hypotheses. According to the results, the service quality, consumer traits, and perception-based factors significantly affected customer satisfaction. Also, e-brand love had a significant impact on e-trust and e-loyalty; e-trust significantly affected e-brand love and e-loyalty, and e-brand love had a significant impact on e-loyalty. To the best of the authors' knowledge, this research stands among the first to evaluate the factors affecting electronic brand love and loyalty. The evaluation of brand love on loyalty demonstrated that the greater the amount of love and fascination with a brand, the higher the positive effect on consumer loyalty. Overall, managers are recommended to do their best to eliminate misunderstandings and create an interest in consumers, ultimately leading to greater customer loyalty. Managers should pay more attention to brand experience dimensions, such as sensory marketing. In this regard, creating a brand community by e-retailers is very helpful. © 2023 University of Tehran. All rights reserved.
International Journal of Business Innovation and Research (17510252)32(1)pp. 25-46
The purpose of this paper is to investigate the effect of organisational silence towards customer, organisational hypocrisy and corporate social irresponsibility on customer uncertainty and satisfaction. A cross-sectional research design, drawing upon a questionnaire survey was employed to collect data from a sample of bank customers in Iran. Structural equation modelling was performed to test the relationship among the research variables using findings from the 1,095 participants. The results revealed that organisational silence towards customers, organisational hypocrisy and corporate social irresponsibility positively influenced customer uncertainty and satisfaction. In addition, customer uncertainty was a direct antecedent of customer satisfaction. This study contributes to the literature of customer satisfaction in the banking industry by being the first to investigate the simultaneous impact of organisational silence, organisational hypocrisy, corporate social irresponsibility and customer uncertainty on customer satisfaction. © 2023 Inderscience Enterprises Ltd.
International Journal of Business Governance and Ethics (1741802X)16(2)pp. 158-175
So far, many researches has been undertaken in the field of positive emotions toward brands. Recently, researchers have focused on brand love, which is the most intense positive emotion consumers feel toward brands. By contrast, the research on negative emotions toward brands is scarce and the concept of brand hate has largely been neglected as an object of research. The purpose of this study is to evaluate the impact of corporate social irresponsibility on brand hate and its behavioural outcomes. According to research findings, corporate social responsibility has a significant direct effect on brand hate and consumers' behavioural outcomes. Also, brand hate has a significant direct effect on consumers' behavioural outcomes. Eventually, corporate social responsibility has a significant effect on consumers' behavioural outcomes through brand hate. Copyright © 2022 Inderscience Enterprises Ltd.
International Journal of Business Information Systems (17460972)36(1)pp. 98-118
The study aims to investigate the relationship between international market orientation, corporate social responsibility (CSR), international entrepreneurial orientation, and knowledge sharing within the context of small and medium sized enterprises (SMEs). A survey of 287 managers involving Iranian SMEs was carried out to examine hypotheses. The partial least squares (PLS) path modelling method is applied to analyse the model of the study. The empirical results from the structural model suggest that international market orientation influences CSR. Furthermore, CSR influences international entrepreneurial orientation. In addition, CSR and international entrepreneurial orientation are direct antecedents of knowledge sharing. This study contributes to the literature of knowledge management and CSR in SMEs by being the first to investigate the impact of an international market orientation on ethical and philanthropic responsibility. © 2021 Inderscience Enterprises Ltd.. All rights reserved.
International Journal of Process Management and Benchmarking (14606739)11(3)pp. 309-331
The purpose of this paper is to examine how human resource management (HRM) processes and knowledge sharing affect organisational learning within the context of steel industry. Drawing from the literature on HRM, this study hypothesises and tests the relationship between HRM processes, knowledge sharing and organisational learning. The authors used survey research to collect the data. The PLS path modelling approach was used to analyse the data and the conceptual model. The empirical results from the structural model suggest that three out of five HRM processes (i.e., training, job design and job quality) influenced knowledge sharing. Furthermore, knowledge sharing was a direct antecedent of organisational learning. Copyright © 2021 Inderscience Enterprises Ltd.
Benchmarking (14635771)27(5)pp. 1717-1737
Purpose: The purpose of this study is to examine the impacts of different forecasting methods (judgmental, quantitative and mixed forecasting) on firms' supply chains and competitive performance. Design/methodology/approach: Working with three groups of manufacturing companies, we explore the consequences of judgmental, quantitative and mixed forecasting methods on firms' competitive performance in supply chains. The validity of constructs and path relationships was examined using structural equation modeling (SEM). Findings: Our findings indicate that supply chain efficiency influences both cost reduction and customer satisfaction. In addition, the three dimensions of supply chain performance are shown to be direct antecedents of competitive performance. Our empirical results reveal that although all studied forecasting methods meaningfully influence supply chain performance, the mixed method, compared to the other two methods, has greater capabilities to enhance supply chain performance. Originality/value: This research provides originality and insight into supply chain practices through forecasting methods to improve competitive performance. © 2020, Emerald Publishing Limited.
International Journal of Public Leadership (20564937)16(1)pp. 59-87
Purpose: The purpose of this paper is to propose the new typologies of leader–member exchange (LMX) theory. Design/methodology/approach: This research conducted a thorough, targeted literature review along with a qualitative research method involving in-depth, open-ended and semi-structured interviews. The interviews were conducted with 21 managers and 70 employees of different public organizations during the two years. After interviews, data were transcribed and the qualitative research method of theory elaboration was used to extract the themes from the transcripts. Findings: The results showed that the LMX has a dynamic nature with four different versions. Also, the results discovered the multi-level of LMX with three different types of leaders’ styles. In addition, four factors that cause damage to high-quality relationships have been identified (i.e. perceived dissimilarity, feeling of being betrayed, failure to meet the expectations and impression management). Finally, the results discovered five dark sides of LMX. Originality/value: This research proposes the new typologies of LMX and the approach and findings of this research contribute to the literature of leadership theories. © 2019, Emerald Publishing Limited.
Safari, A.,
Adelpanah, A.,
Soleimani, R.,
Heidari aqagoli, P.,
Eidizadeh, R.,
Salehzadeh, R. Management Research (15365433)18(1)pp. 47-71
Purpose: This study aims at investigating the effect of psychological empowerment on job burnout and competitive advantage with the mediating role of organizational commitment and creativity. Design/methodology/approach: The statistical population included all the managers and staffs of Tooka Company in Iran, and for data analysis, 120 completed questionnaires were used. Data analysis was carried out by SPSS 18 and Amos 20 software and structural equation modeling method. To test the mediating relationships, bootstrap method was used. Findings: The findings showed that psychological empowerment has a significant direct effect on job burnout and competitive advantage. Also, psychological empowerment has a significant indirect effect on job burnout through the mediating role of organizational commitment. In addition, psychological empowerment has a significant indirect effect on competitive advantage through the mediating role of organizational creativity. Originality/value: This study is among the first to investigate the relationship between psychological empowerment, job burnout, competitive advantage, organizational commitment and creativity. © 2020, Emerald Publishing Limited.
Journal of Workplace Learning (13665626)32(6)pp. 417-435
Purpose: This study aims to evaluate the effect of workplace ostracism on organization-based self-esteem (OBSE), organizational silence and knowledge sharing. Design/methodology/approach: The statistical population of this research includes the employees of University of Isfahan in Iran. The structural equation modeling method is used to analyze the data and the conceptual model using 130 participants. Findings: The empirical results suggest that ostracism and organizational silence influence knowledge sharing, negatively. Ostracism influences organizational silence, positively; and ostracism influences OBSE, negatively. Furthermore, organization-based self-esteem influences knowledge sharing, positively. In addition, the indirect relationship from ostracism to knowledge sharing through organizational silence was confirmed; however, the mediating role of OBSE in the relationship between workplace ostracism and knowledge sharing was not confirmed. Originality/value: This research is among the first to evaluate the relationship between workplace ostracism, knowledge sharing, organizational silence and OBSE simultaneously. © 2020, Emerald Publishing Limited.
International Journal of Business Innovation and Research (17510252)18(2)pp. 167-186
The purpose of this paper is to examine the effect of internal marketing mix on organisation performance. Statistical population includes the employees of a community health service delivering dental, community nursing, physiotherapy, psychology, social work and occupational therapy services across some sites in Tehran. For data analysis, 211 completed and usable questionnaires were used. Structural equation modelling (SEM) was applied to test the relationships among the research variables. The findings showed that strategic reward, internal communications, training and development, and leadership have a significant positive effect on performance. Copyright © 2019 Inderscience Enterprises Ltd.
International Journal of Workplace Health Management (17538351)12(5)pp. 318-338
Purpose: The purpose of this paper is to propose a new typology for classifying the leaders’ behaviors and investigate the effects of leaders’ behaviors on employees’ resilience. Design/methodology/approach: This paper used a mixed method research (i.e. interview and questionnaire). First, through the interviews with employees, the leaders’ behaviors were identified. Next, based on the identified behaviors and Kano model the type of each behavior was classified. Finally, according to this classification, the impact of leaders’ behaviors on employees’ resilience was investigated. Findings: Based on the results of the interviews, 46 leaders’ behaviors which influence employees’ satisfaction/dissatisfaction were identified out of which 10 behaviors were must-be; 5 behaviors were one-dimensional, 18 behaviors were attractive and 13 behaviors were reverse type. Also, the results of hypotheses testing showed that attractive behaviors have a stronger relationship to employees’ resilience than one-dimensional and must-be behaviors; one-dimensional behaviors have a stronger relationship to employees’ resilience than must-be behaviors; and reverse behaviors have an indirect effect on employees’ resilience. Originality/value: This research proposes a new typology for classifying the leaders’ behaviors into the five categories and the approach and findings of this research contribute to the literature of Kano model and leadership theory. © 2019, Emerald Publishing Limited.
TQM Journal (17542731)30(1)pp. 74-96
Purpose: Organizational democracy is the new model of organizational design for a Democratic Age, and out of this new model grows a freedom-centered and healthy climate. Democratic management is a key to greater organization success and a necessity to gain higher levels of performance and innovation. The purpose of this paper is to explore the antecedents and consequences of organizational democracy in an Iranian context. Design/methodology/approach: Statistical population includes the employees of the Gas Company of Isfahan Province. For data analysis, 263 accurate completed questionnaires are used. Structural equation modeling is applied to investigate the relationship between the research variables. Findings: The findings showed that some types of organizational culture (i.e. self-criticism, team, and participatory culture) (β = 0.33); and some dimensions of organizational structure (i.e. decentralization, flat hierarchy, and less formalization) (β = 0.55) as antecedent variables have a significant direct effect on organizational democracy. Also, organizational democracy has a significant direct effect on human resources outcomes consist of organizational commitment, self-efficacy, and improving work relationships (β =0.64); and organizational outcomes consist of organizational learning and organizational agility (β =0.96). Originality/value: Despite years of encouragement from consultants and theorists, managers have generally shown little interest toward democratic process as a system of decision making and management in organizations. This study proposes a comprehensive model for identifying the antecedents and consequences of organizational democracy. Most studies in this field are theoretical rather than empirical. But, in this research, the proposed relationships are examined empirically. © 2018 Emerald Publishing Limited.
Journal of Islamic Accounting and Business Research (17590817)9(2)pp. 106-118
Purpose: The purpose of this research is to explore the relationship between corporate social responsibility (CSR), brand image (BI) and brand equity (BE) in the banking industry of the Islamic Republic of Iran. Design/methodology/approach: Using the deductive approach as the methodology and 213 valid questionnaires returned by customers of Iranian banks in four big cities of Iran, this study tests the relationship between CSR, BI and BE in eight hypotheses. The data were analyzed by the partial least squares method. Findings: The results of this research show that CSR has a significant direct effect on BI. Also, BI has a significant direct effect on BE. Originality/value: This research provides valuable insight for studying the relationship between CSR, BI and BE. The results of this study provide a better understanding of the role of CSR in customers’ attitudes and behaviors in the banking industry. © 2018, Emerald Publishing Limited.
Corporate Governance (Bingley) (14720701)18(1)pp. 81-103
Purpose: The purpose of the present research is to investigate the impact of environmental knowledge and awareness on green behavior with respect to behavioral intentions, environmental attitude and green commitment as mediator variables. Design/methodology/approach: The statistical population included the managers of Esfahan Mobarakeh Steel Company in Iran. In total, 135 questionnaires were distributed among relevant managers, out of which 120 questionnaires were returned and analyzed using structural equation modeling method. Findings: The findings of the study showed that environmental knowledge and awareness has a significant direct effect on managers’ green behavior (β = 0.42). Also, environmental knowledge and awareness has a significant indirect effect on managers’ green behavior through behavioral intentions (β = 0.34), environmental attitude (β = 0.19) and green commitment (β = 0.33). Originality value: This study is among the first to simultaneously investigate the multiple pathways from environmental knowledge and awareness to green behavior. The second contribution of the present study is considering green behavior of personnel in the iron and steel industry in a developing country. © 2018, Emerald Publishing Limited.
International Journal of Sustainable Engineering (19397038)11(6)pp. 382-396
With the global increasing importance of sustainable development, sustainable supply chain has gained value among both researchers and industrialists in the last decade. Nowadays, industries are facing pressure from government legislation and the global competition in addition to the pressure from their clients to carry out environmentally–conscious actions. Thus, organisations are required to implement actions to enhance their level of both environmental and economic performances. Traditionally, organisations use criteria such as cost, quality and on-time delivery to evaluate their suppliers’ performance. Although there have been numerous studies on the common criteria for these assessments, very few studies have taken sustainable criteria into consideration. Thereupon, this study tries to put forward a complete model for selection and evaluation of the suppliers, considering three criteria for sustainability, thus using the fuzzy group graph theory and matrix approach. It is an innovative approach based on fuzzy logic and group decision-making, which aims to treat lack of certainty in selection and evaluation of suppliers. We will also discuss a case study in the industry to demonstrate the effectiveness of our proposed approach. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
Journal of Workplace Learning (13665626)29(4)pp. 250-267
Purpose – This paper aims to study the role of business intelligence, knowledge sharing and organisational innovation on gaining competitive advantage. Design/methodology/approach – The statistical population of the study was the managers and the specialists of some export companies of which 213 persons participated in this research. Path analysis was carried out to analyse and interpret the data by Amos software. Findings – The results showed that business intelligence has a positive and significant impact on knowledge sharing, organisational innovation and gaining competitive advantage. Further, business intelligence has a positive and significant effect on competitive advantage through knowledge sharing and organisational innovation. Knowledge sharing impacts gaining competitive advantage positively and significantly. Finally, organisational innovation impacts gaining competitive advantage positively and significantly. Originality/value – This research highlights the role of business intelligence, knowledge sharing and organisational innovation on gaining competitive advantage in export companies. © Emerald Publishing Limited.
Journal of International Consumer Marketing (08961530)29(2)pp. 74-82
The purpose of this article was to examine how brand attitude and perceived value affect purchase intention toward global luxury brands. Drawing from the consumer behavior literature, we hypothesize and test the relationship between brand attitude, perceived value, and purchase intention. A structural equation model test with likelihood estimation was performed to test the relationship among the research variables. The empirical results from the structural model suggest that brand attitude positively influenced perceived value and its three dimensions (social value, personal value, and functional value). Furthermore, perceived values were direct antecedents of purchase intention. In this research, an integrated model of brand attitude, perceived value, and purchase intention was tested in the luxury industry in Iran. The combination of a developing country context and the significance of brand attitudes enhance the contextual contribution of the article. © 2017 Taylor & Francis Group, LLC.
International Journal of Business Excellence (17560055)11(3)pp. 344-356
The purpose of this research is to design a model for investigating the factors influencing organisational performance among employees of small and medium-sized enterprises (SMEs) in Iran. After distributing the questionnaires, 324 completed questionnaires were used for data analysis and the relationships between the research variables were tested using the structural equation modelling (SEM) approach. The findings indicated that organisational culture has a positive effect on knowledge sharing. Also, knowledge sharing has a positive effect on organisational agility and knowledge sharing and organisational agility have a positive effect on organisational performance. The results showed that pay attention to the development of an effective organisational culture, and facilitating the process of knowledge sharing and organisational agility can lead to the increased organisational performance. Copyright © 2017 Inderscience Enterprises Ltd.
Journal of Science and Technology Policy Management (20534639)8(1)pp. 32-42
Purpose: Limitations of producing energy and the increasing demands in the electricity market in Iran have not only drawn the attention of authorities in the energy industry toward optimization of energy consumption, but also created marketing approaches toward these objectives. In this respect, it is important and even necessary to modify energy consumption behaviors. The purpose of this study is to examine the impact of the criteria of an effective Internet advertisement for modification of energy consumption. Design/methodology/approach: To provide a detailed understanding of customers’ perceptions of energy consumption advertising, a survey study was conducted. The research model is first validated and the formulated hypotheses are tested using the structural equation model (SEM). Findings: The results showed that the audience’s attention, interest and desire for a piece of advertisement can predict their consumption behavior. Originality/value: This study is one of the pioneer studies that highlights the importance of advertising toward modification of energy consumption. It seems that, the identification of the causal relations among attention, interest, desire and action, has not yet been clearly validated in the previous literature. This research contributes to the literature by developing and testing a comprehensive research model using SEM. So, the current paper offers vital guidelines to social marketers who are planning to modify energy consumption. © 2017, © Emerald Publishing Limited.
International Journal of Business Excellence (17560055)13(1)pp. 1-15
The purpose of this research is to analyse the impact of internal marketing on achieving competitive advantage with respect to employee happiness and perceived service quality as the mediator variables. Statistical population includes the employees of Isfahan Melli Bank in Iran. Data were collected using a researcher-made questionnaire. The questionnaires were distributed to 220 employees, out of which 174 questionnaires were returned and analysed using structural equation modelling method. The findings showed that internal marketing has a positive significant effect on competitive advantage, service quality, and employee happiness. Employee happiness has a positive significant effect on service quality; and service quality has a positive significant effect on competitive advantage. Also, the results indicated that employee happiness has no significant direct effect on competitive advantage. © 2017 Inderscience Enterprises Ltd.
Measuring Business Excellence (13683047)21(4)pp. 273-290
Purpose: The purpose of this paper is to investigate the effects of internal marketing and market orientation on organizational performance based on the balanced scorecard (BSC). Design/methodology/approach: A cross-sectional research design, drawing upon a questionnaire survey, was used to collect data from a sample of restaurants. Structural equation modeling was performed to test the relationship among the research variables using findings from the 164 participants. Findings: The results revealed that internal marketing positively influenced market orientation and performance. In addition, market orientation was a direct antecedent of performance. Originality/value: The findings provide important academic, practical and political implications for restaurant industry. © 2017, © Emerald Publishing Limited.
International Journal of Educational Management (0951354X)31(7)pp. 865-877
Purpose: The purpose of this paper is to propose a new method to find the appropriate leadership styles based on the followers’ preferences using the decision tree technique. Design/methodology/approach: Statistical population includes the students of the University of Isfahan. In total, 750 questionnaires were distributed; out of which, 680 accurate questionnaires were used for data analysis. This research in five steps proposes a framework to extract the information about the leadership styles that followers like and this method is examined for situational leadership theory’s styles among the university students. Findings: Based on the results of the decision tree model, 27 rules were discovered. Also, the findings imply that, most undergraduate, postgraduate, and PhD students prefer directing, coaching, and supporting styles, respectively. Originality/value: The results of this research help leaders to find a better understanding about the followers’ preferences. © 2017, © Emerald Publishing Limited.
Tourism Review (17598451)71(3)pp. 205-218
Purpose: The purpose of this paper is to examine how brand personality and brand equity affect intentions to revisit a city tourism destination. Design/methodology/approach: Statistical population of this research consisted of those visitors who traveled to Pool city in Iran during Spring 2015. A structural equation model test with maximum likelihood estimation was performed to test the relationship among the research variables using 367 participants. Findings: The empirical results from the structural model suggest that brand personality and brand equity positively influenced revisit intention. Furthermore, brand personality was a direct antecedent of brand equity. Originality/value: An integrated model of brand personality, brand equity and revisit intention was tested in a tourism city in the context of a developing economy. The combination of a developing country context and the significance of destination brand enhance the contextual contribution of the paper. © 2016, © Emerald Group Publishing Limited.
Shahin, A.,
Salehzadeh, R.,
Shahin, A.,
Shahin, A.,
Salehzadeh, R.,
Salehzadeh, R. 2025 29th International Computer Conference, Computer Society of Iran, CSICC 2025pp. 239-257
Data mining has already been successfully applied in many domains. Research has shown that data mining techniques have the most applications in the field of marketing (e.g., Chang and Wand 2006; Lu et al. 2012; Sahi et al. 2012). In addition, many studies have been conducted in accounting and financial management (e.g., Lam 2003; Laitinen 2005; Gregoriou and Pascalau 2012); human resource management activities (see the literature review performed by Strohmeier and Piazza 2013); operations research (Meisel and Mattfeld 2010; Corne et al. 2012); industrial management (Braha 2001; Ni et al. 2007); and so on. However, one domain in which data mining has rarely been applied is organizational behavior. Organizational behavior is a field of study that investigates the impact that individuals, groups, and structure have on behavior within an organization, for the purpose of applying such knowledge toward improving an organization’s effectiveness (Robbins and Judge 2012). © 2015 by Taylor & Francis Group, LLC.
Asia Pacific Journal of Marketing and Logistics (13555855)27(2)pp. 191-207
Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach – Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables. Findings – The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively. Originality/value – The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination. © Emerald Group Publishing Limited.
Journal of Management Development (02621711)34(5)pp. 601-620
Purpose – Literature review indicates lack of using the Kano model in organizational behavior domain and managers’ satisfaction. The purpose of this paper is to propose a Kano-based model for managers’ satisfaction. Design/methodology/approach – In order to examine one of the proposed behaviors in this model, the role of employees’ organizational citizenship behavior (OCB) as an attractive behavior, has been investigated. The statistical population includes managers of the Isfahan’s financial service industries. After distributing questionnaires, 224 accurate questionnaires have been used for data analysis. In designing the survey questionnaire, the OCB questionnaire developed by Podsakoff et al. (1990) and Bell and Menguc (2002) has been used. For each of the OCB dimensions, some questions have been initially designed; then after collecting data, by using Kano evaluation table, the behavior types have been determined. Findings – Findings imply that by using the Kano model, five types of behaviors, i.e. must-be, one-dimensional, attractive, indifferent, and reverse can be identified. The findings related to case study also indicate that out of five dimensions of OCB, three dimensions of altruism, sportsmanship, and civic virtue are located in Attractive category; the courtesy dimension is located in must-be category; the conscientiousness dimension is located in one-dimensional category; and in reverse category, no dimension is located. In general, OCB is located in attractive category. Research limitations/implications – By using the results of this survey, a new classification of employees’ behaviors types can be suggested. The results of this study can help employees in understanding what kind of their behaviors causes managers’ satisfaction. Originality/value – The results of this study have an important contribution in the literature of the Kano model and OCB. © 2015, Emerald Group Publishing Limited.
Salehzadeh, R.,
Pool, J.K.,
Lashaki, J.K.,
Dolati, H.,
Balouei jamkhaneh, H. International Journal of Culture, Tourism and Hospitality Research (17506182)9(3)pp. 346-359
Purpose – The purpose of this paper is to investigate the effect of spiritual leadership on organizational performance based on the balanced scorecard (BSC). Design/methodology/approach – Statistical population includes the middle managers of 60 hotels across eight provinces in Iran. For data analysis, 207 accurate completed questionnaires have been used. Structural equation modeling has been used to explore the relationships between the research variables. Findings – The findings showed that spiritual leadership has a significant positive effect on calling and membership. Also, spiritual leadership, calling and membership have a significant positive effect on organizational performance. Originality/value – This paper by presenting a comprehensive model provides a framework and approach for studying the performance consequences of spiritual leadership in the hotel industry using the BSC. © Emerald Group Publishing Limited.
Learning Organization (09696474)21(3)pp. 206-219
Purpose - The purpose of this study is to explore the influence of perceived organizational support on dimensions of a learning organization among employees of small- and medium-sized enterprises (SMEs) of Nowshahr in Iran. Design/methodology/approach - This paper used an empirical research design by the questionnaire survey method to test the research hypotheses. Statistical population of this research included employees of SMEs of Nowshahr in Iran. A random sample of 950 employees was asked to respond to questionnaires from which 336 were valid. Structural equation modeling was used to explore the influence of perceived organizational support on dimensions of a learning organization. Findings - The findings showed that perceived organizational support had a strong effect on the learning organization. In addition, perceived organizational support had effect on continuous learning, dialogue and inquiry, team learning, embedded system, empowerment, system connection and strategic leadership. In general, all hypotheses are statistically supported. Originality/value - This research may be one of the first papers exploring the influence of perceived organizational support on dimensions of the learning organization and offers a foundation for future organizational research. © 2014, Emerald Group Publishing Limited.
International Journal of Business Information Systems (17460972)14(1)pp. 41-55
The aim of this study is to survey the relationship among self-leadership strategies by association rules. The statistical population includes students of the University of Isfahan out of which, 367 has been randomly selected for filling questionnaire. After collecting data, the relationship between self-leadership strategies has been investigated by association rules. Findings indicate that there are relationships among self-goal setting and self-cueing; self-reward and self-punishment; self-observation and natural reward; beliefs and self-observation; beliefs and self-observation; beliefs and natural reward, and self-speaking and mental imagery. © 2013 Inderscience Enterprises Ltd.
